Cisco IP NGN Enables End-to-End Digital Video and IPTV Service Delivery for 'Video 2.0'

4th December 2006

Cisco today announced a series of new and enhanced solutions that enable carriers of all types and sizes to deliver a "Connected Life" for businesses and consumers over the Cisco Internet Protocol Next-Generation Network (IP NGN) architecture. The Cisco IP NGN enables the development and delivery of application- and subscriber-aware services to help providers increase revenue and enhance efficiencies for improved profitability and control of their networks and businesses.

Today's video subscribers want choices, personalization, content sharing across communities and, often, instant gratification. They are no longer content to be just viewers; they are now producers or distributors, empowered by the worldwide IP network. This shift to "Video 2.0" recognizes that the network is now a "platform" driving the creation and interactive use of customized content for individuals and communities. This enables broad-scale collaboration, from social networking for consumers to TelePresence for business.

"Delivering the 'Connected Life' is about much more than just broadcast and on-demand video," said Mark Bieberich, Vice President, Communications Infrastructure, Yankee Group. "It's about personalized IP service bundles that integrate video, VoIP, Internet access, messaging, gaming and audio entertainment applications requiring dynamic multicasting, advanced QoS and policy management. The delivery of personalized service bundles that include video requires a new approach to service control at the network edge. The Cisco IP NGN architecture is a solid foundation upon which to develop these new service offerings and business processes."

Cisco continues to deliver on its IP NGN vision and architecture for carriers by introducing innovative solutions and reaching new customer milestones. Today's announcements are focused on defining, preserving and realizing digital video and IPTV. The Cisco innovations announced today also help ensure that service subscribers enjoy the highest-quality viewing experiences, regardless of content sources or device types.

For more information, please visit the Cisco Website: http://www.cisco.com/go/ipngn7

Source: www.cisco.com