Digital Transformation from First Solution
…helping realise your desired business outcomes
What is digital transformation consulting?
The digital transformation of traditional businesses can be a challenging proposition. Companies such as Blockbuster, Kodak and Woolworths were once household names. Now they don’t even exist. There is a new industrial revolution going on and it’s time to change the game before it changes you. Put simply, digital transformation is the use of technology to increase the value or efficiency of any aspect of your business model. Our digital transformation roadmap coordinates and moves your business from ‘reactive’ to ‘transformative’ digital experiences and addresses market realities to which you must adapt to in order to remain competitive.
- Face the challenges of digital disruption
- Protect and expand your market share
- Identify relevant new business models
- Revitalise your business operations
The difference between ‘Reactive’ and ‘Transformative’ digital.
Do you want to be a Blockbuster or a Netflix? Digital transformation involves reimagining the business model, customer or user experience, and operational processes in a way that connects people with your brand, business, products and services. It’s also about connecting and engaging people through emerging technologies in ways that create deeper long term relationships with your customers. Therefore, creating lasting transformative digital capabilities requires you to build a customer obsessed culture within your own organisation. It’s not a simple or easy process – but it’s necessary to not only survive but thrive in today’s economy. For example, did Uber drive the change to the entire taxi industry or did their customers? Digital transformation doesn’t follow a change in your business strategy. It is the business strategy that transforms your business model, and no industry is safe, change is coming.
Why traditional businesses are failing at digital.
Amazon only sold books when it launched. Had Barnes & Noble acted differently they may have prevented Amazon’s book selling growth, instead they failed to focus on digital. Too many traditional businesses are watching the urgent things but not the important ones. Effective digital transformation is a lot like effective time management – focus on the important before it becomes the urgent. When companies fail to pay attention to the important things, such as emerging opportunities for growth, their digital competitors do and gain the capital required to grow even bigger. Transformation is figuring out what is unique to your business and finding leverage what others can’t. Companies fail to transform for many reasons, primarily because executives don’t take the time to look out for the signs as to where the trends are taking their business. Trying to effect a digital transformation entirely in house with your current staff usually results in failure. Every company needs to have internal people who understand the company, the culture, as well as the digital process. Equally important is having external experts that live and breathe digital and can focus on just the digital transformation with fresh perspectives and knowledge from other industries.
Unlocking business opportunities in digital trends.
The connection between digital disruption and observing digital trends is important, but it is not the reason companies need to be constantly tracking digital trends. The value in the ongoing tracking of digital trends is to be pre-emptive, identifying opportunities and iteratively improving your business model, not waiting until new competitors have gained enough traction. Examining digital trends will help you…
- Identify new business models
- Ward off disruption
- Better understand constituent behaviour
- Make more accurate future predictions
- Improve your digital maturity
- Identify practical steps to put digital trends to use
Benchmarking your digital capabilities and maturity
Digital is multidimensional and constantly expanding, which can make it hard to measure of self-assess. Some companies are confused where the term digital begins and ends. Some consider digital just a technology concept. Some consider it just a marketing concept. Some make the mistake of looking exclusively at certain areas of digital (e.g. social media) to provide an entire representation of how they are performing. To get a true understanding of how well you are doing and where you need to improve, you need to deconstruct digital into its multiple layers and analyse the various categories. By looking at each layer of digital individually…
… then in conjunction with adjoining and deeper layers, it’s easier to understand just how digital can evolve and mature. Most importantly, you should be evaluating how what you are doing compares to best practices, setting a benchmark in various areas so you’ll have a baseline to work from. You’ll be able to objectively see where you need to improve and by how much. So, are you Primitive, Interactive, Progressive, Immersive or Transformative? Contact us for a free digital consultation and learn how we can help you to benchmark your digital capabilities and maturity.
At First Solution, we believe less is more. By consolidating and simplifying your business IT infrastructure and operations, we simultaneously reduce both complexity and risk. We achieve this simplification by auditing your entire IT estate, then architecting a highly secure and scalable cloud based solution powered by the Microsoft Cloud. The agility provided by cloud based solutions allow your business to consume workloads as services, such as Email with the Microsoft Office 365 service. Our goal is to avoid manufacturer lock in and provide cost transparency (utilisation billing per user, per workload, per month). We manage the complete technology stack so that you can focus on delighting your customers. We provide all of our services with a single monthly bill, whilst taking complete responsibility to manage the complexity of your IT estate. Our Managed Services include a 24/7/365 Network Operations Centre (NOC), a 24/7/365 Security Operations Centre (SOC) and a 24/7/365 Help Desk consistently closing over 70% of tickets on the first call with over 650 highly qualified people and mature operational processes. Our integrated Remote Monitoring and Management solution automatically tracks serial numbers, software, and infrastructure components using intelligent self-healing technology.